below I will give you some tips that I hope can help you on focusing more on your current tasks/projects.

1. Make sure that your body is well prepared for the current task/project.
   Believe me when your body isn’t feeling so well, it would be really hard to concentrate, it’s better for you to get enough rest and therefor increase your effectiveness, rather than forcing yourself through the project. but of course if you’re on a tight deadline you may want to skip this step.
   note: please differentiate between not having a fit body and laziness.
2. Remove any possible distraction from you.
   There are lots of things that could make us off-track from our current task, so be sure to remove any of it before starting your task. here are some of it :
   • Turning off your TV/Radio unless you work better with noises (as some of us do).
   • If you’re working on a computer, turn off all of unrelated programs/application, and any unnecessary website that doesn’t have anything to do with your current task -and yes that would include social site, news feeder, and email too-.
   • Have only related items on your desk, put away everything else that would distract you. Keep it clean, simple and related.
   • Put a “don’t disturb” sign on your door, or just tell them that your don’t want to be disturb for the current time so your family would understand, and I’m sure they would gladly support you.
3. Create a plan for your tasks.
   I know this would take time on its own, but trust me its worthed since this can help you to keep track with your current tasks. Here are some tips for creating your plan.
   • Understand what is the overall tasks, and break them down into smaller task.
   • If it’s a big project and you wouldn’t be able to finish it for a day, then insert those mini tasks into your day planning.
   • Set a mini deadline for each of the small tasks use a timer, and give small rewards to yourself each time you finish one, like stretch your body or just get a fresh air for a minute.
4. Put the plan in a place when you can see it all the time (when your doing your tasks).
5. Now act! act! act!, those previous step would become useless if you don’t act, do your tasks with discipline and stick to your plan but don’t be to strict to yourself, remember plans were made to keep us on track, not to make us like a programmed robot .
6. Give yourself another rewards, for finishing your tasks on the end of the day, finishing half of your project, and fully completed your project. The point is to keep yourself motivated.

Cheers, and keep on focus

Now let’s think about this for a moment. So what we just discovered is that we are (at times) in a state of auto-pilot as we go throughout the day. So it must be up to the marketer to interrupt this state of mind and get us to pay attention to their ad. The good marketer knows how to do this by tapping into the human psyche.

The Reticular Activator and how it works:

There is a portion of our brain that is constantly on the look out (24/7/365) for things that are familiar or dangerous or problematic. It’s called the reticular activator and it never sleeps. A common example is a mother who hears her baby cry in the middle of the night when she is sound asleep. The sound of the baby indicates a potential problem so the reticular activator wakes the mother to tend to the baby.

This is the very same principle that good advertising is based on. The marketer studies the demographic of the target audience and creates a powerful headline that “interrupts” the consumer from their auto-pilot state of mind and makes them pay attention. Without this “interruption,” all advertising simply looks alike.

Traditional advertising agencies use the C&R method (creativity and repetition) to build brand awareness and recognition. The problem with this method is that it takes too long and costs hundreds of thousands of dollars in advertising to accomplish branding.

The entrepreneur and internet marketer who doesn’t have the time and budget to build a brand is anxious for another method of getting prospects to pay attention. They need to accomplish this by using their knowledge of the human brain and creating powerful headlines (subject lines) that penetrate the reticular activator and cause a reaction. So their headlines need to be based on something that is familiar, dangerous, problematic or a combination of any two.

So when you are thinking of creating some powerful headlines or subject lines, remember these three words; familiar, dangerous and problematic. Base your interrupt on issues surrounding them and you can’t go wrong.

Joe Cavell